There have been many technological advances in recent years that have completely changed the way we listen to and enjoy our music today. If you are a music artist in today’s age, promoting your music online has opened up many opportunities to reach your fan base that were pretty much nonexistent in the past. There has been no better time in history for music artist to be able to independently make money off of their music than right now. In the past music artists had to get signed and backed by a record label or distribution company in order to get their music out there. The traditional way to market our music has evolved along with the evolution of technology. The same way CDs came and replaced the vinyl, mp3 players and iPods have come and replaced CDs. The internet has made it easier for music artists to be able to reach international audiences around the globe. Today many opportunities are available to us through the power of the internet and digital distribution. Below are 5 ways music artists can effectively market and promote their music online.
1. Build A Website
One way an independent music artist can get exposure and build a web presence is by creating a website. This is a way for people to check out your music and possibly sell your music. Some of the things you want to have on your site include a digital player or some way to showcase your music, some info about you or your band, and some contact info. You can also create a mailing list on your site to keep in touch with your fans and keep them updated on your upcoming events, new releases, shows, merchandise, etc.
2. Post Videos on YouTube
Videos are a great way to broaden your fan base. Your fans will be able to connect with a visual experience of your life. This is a great way to express emotions that you can’t normally convey through an email or text. Whether you make a video of you in the studio working on a song, a video of you chilling, eating a hamburger or you at a concert, you always want to keep them engaged and interested. Always remember to put your brand or website URL in your videos
3. Post music on free and paid sites
There are a number of free and paid sites that you can submit your music to. You can even sell your music on some of these sites or put them up for download. Either way this is a good way to get exposure and increase brand awareness. You can also network with other artists on these sites. Here are a few music sites that you can post your music on: