It is true that bus graphics are pretty effective when it comes to catching the attention of your potential consumers. However,it is not just about how much attention you garner,but whether or not you are getting the right kind of attention to make profits. Below are tips which can help you be more effective as a marketer through your bus graphics.
Know your market. This is very basic and is said all the time,in all types of marketing ventures. You need to know your market. Are bus wraps really advisable for your type of product or services? Your market does not have to be people who ride the bus every day,but they should at least be individuals who get to see these buses on an almost regular basis. Renting one bus for your bus graphics could be beneficial,but the more visible you are as a marketer,and the more targeted you are with your efforts,the more profits you are likely to gain.
Invest in good graphics. When you are advertising through bus graphics,you must always remember that you are working on a rather large canvass. You cannot just “wing” the venture with amateur graphics. Put your money where it is needed and hire a professional to do the layout and photos for you. If you think that a pleasant face on your bus wraps would help to garner positive feedback from people,go ahead and invest your money in models. Arrange for a professional photo shoot,and most importantly,make sure that you are relaying the message of your company to these advertisers who are helping you with your bus wraps.
Consider the three-dimensionality of the bus. A common mistake made by amateur graphic artists is that they see the structure of the bus as three or four separate segments to work on. The bus is one entity,and its exteriors should be seen as a continuous panel. If you know what you are doing,you would not “cut” your ads as you would in flat billboards. You will take into account that the bus exterior is three-dimensional. You will not see this three-dimensionality as a hindrance,either. Instead,you will make things work and you will use this three-dimensionality to create a greater impact on your consumers. If you are announcing the opening of a preschool,for example,you will use the bus’ structure for that “pop-up” effect most consumers love in ads. This way,you will gain leverage over competitors who might be using flat visual marketing tools.